Substack Starter Kit

Launch A Category-Defining Substack Newsletter In Just 14-Days

A step-by-step playbook to build in 2 weeks what most writers spend years trying to figure out on their own.

Here's everything you will get access to:

Substack Setup Quickstart: Get your Substack configured the right way from day one. All the growth settings turned on, Stripe connected, and a clear mental map of where everything lives so you never feel lost or accidentally sabotage yourself before you even start.

Mini-Course #1: Category Newsletter Positioning. How you position your newsletter dictates 80%+ of its success. Use our proven framework to pick the right name, claim your niche, and make growth take care of itself.

Mini-Course #2: Newsletter Offer Stack Generator. Build the 4 places every visitor sees before subscribing: your Welcome post, About page, Welcome email, and Pre-S blurb. So your newsletter sells itself on autopilot.

Mini-Course #3: Substack Tech Stack. Configure Substack's recommendation engine, referral program, and growth tools the right way. (Over 40% of all new Substack subscriptions come through Recommendations. But only if you set them up.)

Mini-Course #4: Newsletter Conversion Secrets. Learn how to write pro-grade content that naturally, effortlessly points readers to "the next thing." Whether that's upgrading to paid, buying a product, or hiring you.

Mini-Course #6: Substack Monetization Mastery. The 4 proven models for making real money from your newsletter: paid subscriptions, digital products, self-publishing, and services. And how to stack them into a $500K+/year business.

Pre-Built Prompts & .skills Ready to Use: Every session comes with a production-ready asset you keep forever.

LIFETIME ACCESS to the Substack Starter Kit Skool curriculum and library of bonuses.

[BONUS] Substack Notes Swipe File ($99 Value). A curated collection of proven Note formats and plug-and-play viral drops so your first 30 days of Notes content is never starting from scratch.

[BONUS] Substack Sequence Writer ($99 Value). A pre-built AI writing tool loaded with our sequence frameworks—so you can write your free and paid onboarding sequences faster without losing your voice.

[BONUS] Newsletter Hooks Mega-Prompt ($99 Value). The exact prompt we use to generate strong opening hooks for emails and posts. Give it your topic and it generates 10 hook angles designed to stop readers and make them keep reading.

[BONUS] Substack FAQ Masterclass ($99 Value). Every question you'll have about running a paid Substack answered so you never have to guess. Including your Founding Member Tier, what to charge, and retention tactics.

Still got questions? We're here to help!

What if I already have a Substack?

Perfect. This sprint is just as valuable for a relaunch as it is for a first launch. We'll help you audit what's not working (positioning, offer stack, onboarding, monetization), rebuild the foundation the right way, and give you a clear plan to finally get the growth and revenue your newsletter deserves.

What if I already use Beehiiv, Kit, or Mailchimp? Why use Substack?

Honestly? If you're growing on another platform, don't switch. Stick with what's working. The positioning, offer stack, onboarding sequences, copywriting, and monetization strategies we teach in the Sprint work on any platform so you'll still get full value here. That said, if you're not seeing the growth you want, Substack's built-in discoverability through Notes is a real, underutilized channel right now—and we'll show you exactly how to take advantage of it.

Is this self-paced or live?

Self-paced

Couldn't I just do this myself with all of the free content out there?

If you could, you would have already.

How long do I have access to the materials?

Lifetime access!

What if I've never written online before?

Then the Substack Starter Sprint is perfect for you. Inside, you'll find all the frameworks you need to finally get started on Substack the right way. And if you take action, you'll learn in 2 weeks what takes most writers months — if not years — to figure out on their own.

Will this help if I've already started writing online?

Yes — and honestly, you might be at an advantage. If you've already been writing online and building an audience, you've got the hardest skill down: creating content people actually engage with. That means you can dive straight into the business-building skills and start seeing results faster.

Do you have a refund policy?

We want your investments into your AI education to be 100% risk free.

So, our refund policy is very simple.

If in the first week of the cohort you've completed the assignments and still decide these aren't skills you want to build, just let us know and we'll give you a full refund.

No questions asked.

The reason we put this stipulation in place is because we KNOW (again, after having 10,000+ people go through our programs) that the frameworks and strategies we teach work. We use them.

The variable we don’t have control over is that you have to be the one to put them into action.

How is Substack Starter Sprint different from Category Newsletter Creator?

Category Newsletter Creator is a self-paced digital product that helps you create a category-defining newsletter. The Sprint is a live and hands-on bootcamp that helps you apply the frameworks inside CNC on Substack. Plus, you're executing it in real time over 2 weeks with Cole walking you through every step. If you already have CNC, this is the implementation layer you've been missing.

How is Substack Starter Sprint different from Low-Ticket Launchpad?

Low-Ticket Launchpad is about building and selling digital products. The Substack Starter Sprint is specifically about building the newsletter business on Substack that makes those launches possible. LTL teaches you how to build and sell products. This sprint helps you build the audience you'll sell to.

How is Substack Starter Sprint different from Ship 30 for 30?

The biggest difference is that Ship 30 is completely focused on the fundamentals of writing on social platforms like X and LinkedIn — which is usually the foundation you need to build before starting a newsletter. The Substack Starter Sprint is your quick-start blueprint to build a digital business with multiple income streams, with Substack as the engine.

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